Source: Origination News
The testimonials presented on any of our Company's websites are applicable to the individuals depicted only and may not be representative of the experience of others. The testimonials are not paid and are not indicative of future performance or success of any other individuals.
I began my career at GSF Mortgage in 2001 as a Loan Originator. I worked my way through the ranks serving as a Branch Manager, Marketing Director, Vice President and Chief Operating Officer before becoming President of GSF Mortgage. My duties now are to oversee the operations, direct marketing, production and secondary marketing departments of GSF. Under my direction as President, GSF Mortgage has earned the USDA Platinum Million Dollar Lender Award, been named among Mortgage Technology's Top Tech-Savvy Lenders and Servicers, awarded Inc.'s 2013 Hire Power Award, achieved Mortgage Executive magazine's 2014 50 Best Companies to Work For and recently been given a Top Workplace Award by the Milwaukee-Journal Sentinal. I have been named among National Mortgage Professional's Legends of Lending, 40 Under 40 and MPA's Hot 100 in 2014. GSF Mortgage maintains an A+ rating with the Better Business Bureau, a 91% Net Promoter Score and is a 5-star Zillow Lender.
My career in the financial services industry has encompassed origination, sales in the wholesale production channel, as well as secondary market employee management. I am currently the National Sales Director for GSF Mortgage Corporation. I oversee both development and production for retail, wholesale and correspondent lending channels. I provide leadership through effective communication of objectives, active coaching, skill development and results analysis. I assist my team in proactively identifying changes in market conditions, and advise them in how to develop, modify and maintain strategies and tactics accordingly.
I have been with GSF Mortgage for six years. I started my career with GoGSF as an account executive, building the wholesale division. My experience in the industry includes sales in both the wholesale and retail channel and managing operations.
Currently, I am the General Manager for GSF Mortgage Corporation where I manage the day-to-day operations. I have one of the best operational teams in the industry. Together, we have made the loan process more efficient, which has allowed our originators to focus on taking care of their customers.
My mortgage banking career spans three decades. I have experience in Secondary Marketing, Finance, Warehouse Lending, Business Development and Strategic Planning. GSF is an exciting place to be right now because all of the elements are in place to aggressively compete and succeed in our industry. What do I mean? The licensing across all agencies has been achieved, therefore allowing direct secondary market access to the best rates for our customers; the capital is available to grow the originations across all channels; technology is in place at a cost effective price to compete with the largest industry originators and most importantly the experience of the staff and leadership is on board to execute the plan. Though the industry always changes, GSF has a 20-year track record of staying ahead of the curve. I am glad to be a part of the GSF team, especially now.
I am a 15-year veteran of the mortgage banking industry and have served in multiple functions within the loan origination environment. I've always enjoyed working one-on-one with my team and feel I have a natural ability to connect with others, helping them to realize and achieve their goals. Joining GSF in 2012 proved to be the most rewarding experience of my career. My goal is to assist in our company's continued growth and success, while maintaining the level of support and personal connection with my team that I value and have come to expect from the GSF organization.
With over 25 years in the mortgage industry, I have worked with some of the largest bank-owned mortgage companies in the country developing retail and wholesale channels. In 2011, the national bank I was working with exited our market and I joined GSF. While at GSF, I've had the opportunity to work in several different positions from retail loan officer/branch manager to wholesale account executive. I am currently a Regional Manager and focusing on branch development and growth.
Upon graduating from Marquette University Law School in 1998, I began my legal career as General Counsel for Evergreen Title, providing legal guidance in the areas of real estate, corporate law, and title insurance.
Evergreen Title Corporation closed in 2005, and I became Corporate Counsel for USA Funding, a mortgage lender and broker until it closed its doors. My experience encompasses all areas of mortgage lending, real estate law, compliance, corporate law and title insurance. May of 2015 I accepted a position as Corporate Counsel with GSF Mortgage Corporation.
I am licensed to practice law in Wisconsin and in May 2005, I passed the Florida Bar Exam and have been licensed since in Florida
As the Marketing Director here at GSF, my main focus lies in development, nurturing and protecting our GoGSF brand. Brand advocacy and awareness have always been my passion. I also have a strong interest and background in new technologies and ideas being introduced within our industry.
All of my marketing and technology efforts are made both on the consumer level, where I put myself in the customer's shoes and on a higher level where I utilize efficiency and ease-of-use tactics for our company's sales teams.
I work with our sales teams to build referral relationships with Realtors and to earn referrals. I also am developing a plan to increase multi-media interactions with staff and customers to give them more information to make educated decisions. One of my favorite mantras is "Leave No Stone Unturned" in my pursuit of useful marketing methods for us here at GSF Mortgage.
I recently joined GSF Mortgage upon graduation from the University of Wisconsin - Milwaukee where I earned a bachelor's degree in Journalism, Advertising and Media Studies, obtained a minor in Communication and a Digital Arts & Culture Certificate.
I assist all of our branches in setting up and implementing a social media strategy. Social media is always changing, so I make sure to keep up-to-date on the latest trends and pass them along to our branches.
I am passionate about giving back to the community. Since I started with GoGSF, the company has volunteered with Habitat for Humanity, American Cancer Society and Ronald McDonald House.
Listing Pro is a Marketing Partnership Program designed to accentuate your Realtor relationships. The creation of a dedicated single property website, along with many other tools, will help you and your referral partner gain more buyer leads.
MBS Highway has a mobile web application that you can easily use throughout the day. Everything on the full site is available for you to use on the go. There is no need to download apps and constantly update them. Just go to m.mbshighway.com from your mobile device
When making the transition to GSF Mortgage, you will not be alone. We have a dedicated onboarding team to help ensure a smooth transition and to answer any questions you may have. You will receive a warm welcome from our Marketing team and an overview of all the marketing resources available.
Immediate Marketing Support Includes:
We offer marketing that is built to fit your needs. GSF Mortgage has its own in-house Marketing team that can customize a wide-range of marketing collateral to fit your needs. We understand that no two markets are the same and we can assist you in building something unique that fits your region.
GSF Mortgage also provides one-on-one Business Development. We understand that each loan originator has their own approach and we will work with you to create a business and marketing plan that you will feel confident in implementing.
A co-operative is defined as "an enterprise engaging in the production or distribution of goods or the supplying of services, operated by its members for their mutual benefit." The cooperative style lending approach that we have adopted here at GSF allows you to continue to oversee your existing business, yet maintain your established branch culture while sharing the increasingly expensive and complicated resources needed to compete and stay compliant in today's lending environment.
Underwriters, quality control personnel, regulatory staff and attorneys are very specifically trained individuals and are essential to the new mortgage banking industry. They are very expensive to hire and maintain as a part of your core staffing. We get that.
At GSF, we share these resources with our branch partners to help reduce the expense responsibility of these individuals, which allows you to focus on business development. We also share resources regarding technology and marketing; both are essential to building and maintaining a successful mortgage banking business.
By coming together, we share the best-of-breed resources, develop pricing power and increase the volume and profitability of our organizations. We help scale these expenses over all of our participating partners effectively, which reduces expense and increases your bottom line.
In today's world of over-hyped net branching offerings — while appearing to be numerous — the choices are actually very slim. Many companies ask you to buy into or surrender to a corporate structure that may not fit your business. At GSF, you will have a voice and the ability to influence the decisions that are made on a corporate level. We do this by inviting our partners to be a part of our Advisory Board. This board meets monthly and decisions that face GSF are presented to the board for review and commentary.
If you are interested in an alternative to the current platforms that are in the market today, let's schedule some time to talk. I would love to have the opportunity to present our unique co-operative lending approach to you.